News
March 18, 2024

Digiday: GALE Debuts Generative AI Platform For Media Buying

Digiday features GALE's new AI platform, Alchemy.Ai, with a spotlight on media buying capabilities.

GALE

A Business Agency

GALE's Brad Simms recently sat down with Digiday, shedding light on the agency's newly-launched private enterprise AI cloud platform, Alchemy.Ai. During the conversation, he emphasized the robust security measures and extensive testing undertaken to successfully transform GALE's data backbone and rearchitect the agency with AI its the core.

“It’s one of the reasons why some might say we were late to the AI conversation,” said Simms. “But I would say we were cautious to ensure the safeguards existed that allowed us to operationalize it in the way our clients would expect. I’m not so sure if we were sitting here a year ago that either of us would have been confident in the enterprise security of those LLMs.”

Simms also highlighted the incredible capabilities Alchemy.Ai offers both the agency's team and clients.

Read the full piece here.