Enercare has appointed GALE as its Lead Integrated Agency following a competitive review.
GALE will deliver strategy, brand, media, and CRM for Enercare as the home and commercial services and energy solutions provider consolidates its agency roster to one lead agency to accelerate its goals, including its renewed-consumer focus, digital transformation and supporting customers on a path to a greener and more sustainable future.
"As we build stronger direct relationships with our consumers, Enercare was looking for a partner to help us reach our ambitious goals through modernizing our CRM, overhauling our customer communications and rethinking our data strategy. GALE impressed us with its audience-first, integrated approach, and the team’s progressive vision for the future of marketing. We feel confident that GALE is the right partner to help us reach our business goals," Kevin Liu - Enercare’s SVP of Product & Marketing.
“We are proud to be partnering with Enercare to deliver innovative solutions that drive growth to their business,” GALE CEO Brad Simms says. “It is a pivotal time for Enercare and they recognize the power of moving to one lead integrated agency to rapidly take advantage of the business opportunities ahead. This is a significant win for GALE and a testament to our integrated offering.”
The win follows a surge of growth for GALE with more than a dozen new clients over the last 12 months, including Dropbox, Cotopaxi and Athenahealth.
