GALE and Antavo Loyalty Cloud have announced a new strategic partnership, uniting GALE's expertise in loyalty managed service and strategy with Antavo's best-in-class loyalty technology solutions.

According to the Global Customer Loyalty Report 2024, published by Antavo, 6.5 out of 10 companies plan to revamp their loyalty strategy and re-platform the associated technology at the same time. This trend is a testament to the market’s need for loyalty expertise and tech that backs it up. 

In line with this trend, the goal of the partnership between Antavo and GALE is to leverage industry-leading technology and world-class services. The collaboration between the two market leaders also aims to redefine the way businesses connect with their most valuable customers and foster long-term customer loyalty. 

"The best modern brands understand how important building true customer advocacy is to their success. Today, that means piecing together vast amounts of customer data to intelligently communicate to your customer base across all channels,” said GALE Managing Director Andrew Noel. “This requires complex orchestration and GALE has long been a leader in helping brands craft highly successful Loyalty and CRM programs. Antavo is a true leader in the space and our partnership further strengthens our offerings, providing clients with a best-in-class technology solution. With Antavo, we remain at the forefront of this space, building unparalleled loyalty programs for our clients.”

"By joining forces with GALE, we are embarking on a journey to revolutionize customer experiences and loyalty programs. Our cutting-edge technology solutions, combined with GALE's expertise in loyalty strategy, will redefine the way businesses connect with their most valuable customers,” said Antavo Co-Founder Andy Nemes. “Together, we will provide clients with a holistic solution for their loyalty program development needs."

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