MilkPEP and GALE have released “Dairy Diaries,” a comedic look at life on a fourth-generation dairy farm through the eyes of Emmy-nominated sketch comedian and actress Vanessa Bayer. “Dairy Diaries” aims to entertain audiences while providing information about dairy farming and sustainability. 

Through five episodes, viewers follow Bayer as she is thrust into the unfamiliar world of dairy farming at Beck Farms in upstate New York. Through Bayer’s experiences, viewers get an up-close look at the realities of modern dairy farming and the innovative sustainability and animal care practices shaping the industry's future. From the journey of milk from farm to fridge to the role of dairy in fostering a healthier, more sustainable world, “Dairy Diaries” delivers laughs and an enlightening exploration of today’s modern dairy farm.

“As someone who consumes more dairy, and specifically cheese, than I'd like to admit, I wanted to learn about how milk gets from the farm to the store,”  shares Vanessa Bayer. “I was particularly interested to hear how the industry is working to become more sustainable because obviously, we all gotta get moo-ving in that department! While I didn't get as much free ice cream as I had hoped, I learned a lot, and I think the audience will as well.”

“Vanessa Bayer is loved by audiences for her unique ability to entertain and make people laugh,” said Brad Simms, CEO, GALE. “Bringing her on board to help share information about dairy farms and sustainability is a testament to MilkPEP and GALE’s commitment to engaging consumers through entertainment, not ads, and keeping milk part of the broader cultural conversation.”

Throughout “Dairy Diaries,” viewers will also have an opportunity to meet other experts who contribute to life on the dairy farm, including Dr. Joe McFadden, Associate Professor of Dairy Cattle Biology at Cornell University, and Dr. Laura Brown, Veterinarian. Dr. McFadden explains the innovative research he is shepherding to optimize feed, like including seaweed in cows’ diets, which may help reduce their methane emissions by up to 90%, and Dr. Brown details the many ways she helps keep cows and calves healthy with weekly visits to Beck Farms. 

“Dairy Diaries” is available to stream for free on a Roku device, the Roku mobile app, therokuchannel.com, plus Samsung Smart TV, Amazon Fire TV and Google TV.