Leading Business Agency GALE has announced the continued expansion of a social-first content team in response to the increased demand for always-on content and modern audience-driven marketing. The expansion sees the addition of 14 experts, rounding out the team of 50 experts spanning PR, social, influencer, content, creator, organic and paid social, community management and paid media.

Heading the team are industry veterans Erin Lyden, VP of Consumer PR, and Colleen Saporito, VP of Marketing Strategy. With seven years of experience at GALE, Saporito brings a strategic perspective and a proven track record of delivering impactful integrated marketing solutions. Lyden, a driving force behind GALE's Consumer PR engine, has spent three years establishing meaningful and impactful earned opportunities.

Among the additions are Erica Goren, appointed as Director of Social Strategy and Activation, and Eri Mizobe, joining as Associate Director of Influencer. Goren boasts over a decade of experience in crafting culture-driven strategies for esteemed brands like Hulu, L’Oreal, and Snap. Mizobe brings a wealth of experience in spearheading impactful social-first campaigns for both Fortune 500 companies and startups, with a focus on international influencer programs and brand ambassador initiatives. 

Together, Goren and Mizobe will collaborate across a portfolio of key clients, including Hard Rock, Fogo de Chao, Bomb Pop, Halo Top, among others.

GALE CEO Brad Simms said: “The decision to strengthen our social-first marketing team reflects the rapid convergence between social media, influencers, and content creation. This strategic move underscores GALE’s commitment to delivering agile and hyper-relevant solutions for our clients within an ever-evolving digital landscape.”