GALE Group Creative Director, Lindsey Brand, has worked with a variety of world-class brands, including Bomb Pop, Cotton, and Abbott. In this Q&A with LBB, Lindsey examines the work that made her the creative she is today–and the work she hopes to create in the future.
This piece was originally published in Little Black Book.
LBB: The ad/music video from my childhood that stays with me…
Lindsey: The budweiser frogs will forever live rent-free in my brain. Bud. Weis. Er.
LBB: The creative work (film/album/game/ad/album/book/poem etc) that I keep revisiting…
Lindsey: I’ve mentioned the movie Dodgeball more times than I’d like to admit. When brainstorming or writing ads, it’s easy to get bogged down in CTAs and product benefits and forget about the entertainment factor. I often turn to movies that have made me laugh over the years for inspiration–seeking out that blend of entertainment and memorability.
LBB: My first professional project…
Lindsey: My first project was designing Topps football cards and Bazooka Bubble Gum. My dad collected comics and cards growing up, so it was fun to experience the design process of cards and how they are made.
LBB: The piece of work (ad/music video/ platform…) that still makes me jealous…
Lindsey: The Kmart “Ship My Pants” commercial by DraftFCB Chicago. It was funny, it was clever, it was memorable. I was working at DraftFCB NY when it came out, and wish I had been part of it. It's work my family still remembers and references over 10 years later. Color me jealous.
LBB: The creative project that changed my career…
Lindsey: I think it’s still yet to come. I’ve worked on some amazing projects so far, but I look forward to a moment in my career I can point to when I'm 90 years old and say, “That was it. That was the moment.”
LBB: The work that I’m proudest of…
Lindsey: Over the past few years, I've had the opportunity to play (pun intended) in the gaming space. As a lifelong fan of The Sims and Nintendo, it’s been exciting to watch the gaming landscape evolve to platforms like Roblox. When we introduced Bomb Pop into the gaming scene, our goal was to enhance the player experience with something truly valuable and desired. We chose to collaborate with Restaurant Tycoon 2, offering gamers new products to sell in their stores and 80+ limited-edition items to decorate their virtual world. It’s exactly the kind of addition I would have loved as a kid, and I’m proud that gamers today felt the same way–making Bomb Pop the #1 sold food item in Roblox history.
LBB: The recent project I was involved in that excited me the most…
Lindsey: I always think of “The touch, the feel of cotton, the fabric of our lives” whenever I hear the word "cotton," so I’m thrilled to be working on the Cotton Incorporated account this year. We’ve launched “The Fabric of Now” campaign, which focuses on embracing mindfulness through cotton. The campaign encourages people to slow down, reflect on how they spend their time, and appreciate what they put on their bodies.
