For brands looking to reach and engage with consumers in the right way, business agency GALE has established a new innovation practice – Advance Party – to do just that.

Advance Party’s goal is to help clients find the right media avenue to promote themselves without getting overwhelmed by the countless options for reaching consumers.

“Brands simply can’t sift through that,” GALE CEO and president Brad Simms told Campaign US. “They don’t have the expertise, the emerging platforms are moving so quickly.”

Advance Party seeks to move conversations away from fixation on CPMs (cost per thousand impressions) towards better storytelling through media. It provides advisory services for brands to ensure that their messages reach the right people in meaningful ways, plus offers expertise in helping brands decide which media avenue is best for them without getting overwhelmed.

Read more on GALE’s Advance Party in Campaign US.